The Storytelling Leader Online

 
 
 

If you’re a leader, you should be telling stories.

What is The Storytelling Leader Online?

It’s a DIY Master Class workshop in Leadership Storytelling.

From Michael McRay and David Hutchens, a leading authority in corporate storytelling.

Having delivered this content in-person to scores of organizations worldwide, Michael and David have taken the most important parts of the learning and translated them into virtual learning.

You now have the opportunity to experience the same, innovative content that has been lauded by companies, like…

 
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In The Storytelling Leader Online, you will:

  • Explore the unique power of stories for influencing people to action

  • Use a process called “story mining” to identify the value-holding stories that you should be telling about who you are, what you do, and why you do it

  • Learn to craft your stories so you can tell them with impact for maximum engagement

  • Encounter a series of tools and resources that you can use over and over again to find and activate your stories

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Together, we will cover:

THE FUNDAMENTALS OF STORY

  • The what and why of story

  • Story circles for connection

HOW TO FIND YOUR STORY

  • Strategic selection of stories through “story mining”

  • Introducing The Leadership Story Deck

HOW TO DEVELOP YOUR STORY

  • Create high-impact stories that create unforgettable connection—every time

  • Use The Story Canvas to develop your story elements that create “neural coupling”

HOW TO ACTIVATE YOUR STORY

  • Bring it to life through story theater

  • Answering Your Common Questions

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Course Content

  • Module 1: Welcome to The Storytelling Leader

    1. A Quick Welcome from Harris III (2:24)

    2. Program Introduction from David Hutchens (4:28)

    3. Why Story? (6:20)

  • Module 2: The Fundamentals of Story

    1. Setting Expectations (6:38)

    2. Strategic Storytelling (10:16)

    3. Story Examples: “Why I’m Here” (13:51)

    4. What is a Story, Exactly? (4:58)

  • Module 3: Finding Your Story

    1. What is Story Mining and How Does it Work? (10:45)

    2. Story Mining, Part 1 (6:47)

    3. Story Mining, Part 2 (4:37)

  • Module 4: Developing Your Story

    1. What Makes for a Good Story? (8:30)

    2. How to Use the Story Canvas (16:25)

  • Module 5: Delivering Your Story

    1. An Introduction to Story Theater (8:15)

    2. The Story Theater Set Up (1:52)

    3. Sally’s Story Submission (2:21)

    4. Story Theater Session—Sally (8:43)

    5. Robyn’s Story Submission (3:51)

    6. Story Theater Session—Robyn (9:34)

    7. Sarah’s Story Submission (3:04)

    8. Story Theater Session—Sarah (9:22)

  • Module 6: Activating Your Story

    1. The 30% Hypothesis (11:14)

    2. When to Share Your Stories (10:40)

    3. Closing Thoughts (2:05)

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WHO IS THIS FOR?

Solopreneurs, artists, consultants

Organizational leaders

Anyone who has something to sell

Changemakers

Anyone who needs to create engagement and belief so people will act

Meet Your Instructors

  • Michael McRay

    Nashville, Tennessee

    Award-winning Author, Facilitator, Mediator & Storytelling Consultant.

    Michael McRay’s extensive work in story has taken him around the world. Michael's newest book is the award-winning I Am Not Your Enemy: Stories to Transform a Divided World. A seasoned facilitator, trained mediator, and storytelling consultant, Michael spent seven years producing and hosting Tenx9 Nashville, a long-running live community storytelling event. He holds executive certification in Public Narrative from the Harvard Kennedy School.

  • David Hutchens

    Nashville, Tennessee

    Bestselling Author, Business Writer & Learning Designer

    David Hutchens has spent his career exploring the intersection of narrative, leadership, and complex systems change. He is a bestselling author who creates solutions for The Coca-Cola Company, IBM, PayPal, Wal-Mart, L’Oreal, The US Olympic Committee, and others. A sought-after trainer, he has brought The Storytelling Leader to Europe, Africa, Asia, the Middle East, Russia, and more. His new book is Story Dash: Find, Develop, and Activate Your Most Powerful Business Stories… In Just a Few Hours!

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Enroll now and receive:

  • An armload of compelling stories about the work you are doing right now, ready to tell and engage the world

  • A new skill set for quickly identifying and telling stories

  • A renewed enthusiasm for the unique, engaging power of storytelling in your work

  • Next steps for improving your storytelling skills so you can create engagement and belief in the important work you do

Two Easy Ways to Invest:

The Storytelling Leader Online includes:

  • Full Access to The Storytelling Leader Online Training (a $1,997 Value!)

  • The Story Dash Cards (These will help you identify the valuable stories you have that you didn’t know you knew!)

  • The Story Canvas (A reusable framework for building your story visually so you can tell it with impact…every time!)

  • The Coach Approach One-Pager (Quickly level-up your story coaching skills so that you and your team mates can support one another!)

  • Make Your Story Better Handout (There’s no faster way to diagnose and correct the most common story challenges!)

One-Time Payment

$497

3 Easy Payments of Only

$179

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TAKE AWAY THE RISK.

We’re so confident you’ll love this experience that if you aren’t 100% satisfied with the value you receive from The Storytelling Leader Online in the first 14 days, simply email us and tell us why and we’ll buy the program back from you for 100% of what you paid. That’s our way of taking away the risk of your investment and committing to ensuring that your satisfaction is guaranteed.

Enroll now.